MENSWEAR/FHM AWARDS 2000

Winner - Fashion Footwear Retailer

"Jeffery-West was a hugely popular choice with this year's judges, but what makes it so hot? Taking shoes very seriously while having a large dose of fun helps. Shoes are revered and staff product knowledge is second to none. No customer is allowed to leave the shop in a pair of shoes that fits less than perfectly. There is a genuine passion for footwear and nothing is too much trouble. Looking for that special pair of shoes? No problem. Guy West will source small quantities of leather to suit the most individual of tastes. Want your wallet, satchel or even scooter seat in the same finish as your favourite brogues? You've found the right place. The gentleman's club interior is perfectly pitched to the target customer while its saucy advertising does for men's shoes what Agent Provocateur did for lingerie. Even Changing Rooms dandy Laurence Llewellyn-Bowen is singing the retailers praises, calling his Jeffery-West boots the height of kinkiness. We can think of no higher praise."