Drapers Footwear Awards 2005

Finalist - Best New Store

"Jeffery-West's stylishly sinister store in Leed's Victoria Quarter is a veritable den of iniquity. From the high-class soft porn on the walls masquerading as an art exhibition to the sado-masochistic metal furniture, this dark red store reflects Jeffery-West's devilish branding. Since opening last spring in the premisis of a former stockist, the 350sq ft store, selling only own-label, has attracted the great and the good of Leed's fashion-concious men. Promotion is by word of mouth and cleverly targeted campaigns."