Drapers Footwear Awards 2005

Winner - Men's Footwear Retailer of the Year

"Jeffery-West appeals to a customer who is willing to pay more for quality and a distinctive handwriting on classic English styes, rather than one who is overtly fashion driven.

The business, founded by Mark Jeffery and Guy West in 1997, began by wholesaling traditional English footwer styles with a twist. It now has two shops in London and one in Leeds as well as wholesale stockists as varied as Topman and Psyche.

In its own classy, raffish stores it offers a full range of own-label product and attentive personal service. Avoiding obvious marketing techniques, initiatives such as a coveted red leather keyring for regular customers and a free pair of shoes for regulars who introduce five new customers build on Jeffery-West's clique appeal. Its distinctive red leather-lined footwear is also benefiting from the revival of tailoring."